Paxton Advertising Group Blog

You’ve known about direct mail for a long time, and you’ve definitely gotten your share of it in the mailbox through the years.  Now you’re a business person, and you’re seriously considering using direct mail as a marketing option to make your business grow.

You want to know if direct mail is really effective. You want some statistics about direct mail. And you want to know which kinds of products work through direct mail and which don’t. You’ve come to the right place.

Some people think that doing direct mail is a simple process.  You just write up the sales message; print it on a postcard, stuff it into an envelope, and mail it.  Then you just sit back and wait for the phone’s to start ringing, deals to be funded and checks to roll in. Right?

It’s actually more complicated than that. With our service you also get our company's wealth of knowledge that will plan and design a mail piece that specifically meets your needs and addresses questions like these:

What do you want a person in your target audience to do when he or she reads your selling message in the mail? What other advertising am I doing and how does direct mail integrate with it? What is different about my direct mail? Does it stand out from the rest?

With Direct Mail you are targeting consumers directly and the customer is the one taking control and contacting you, with internet leads you have to pound the phone all day, and sometimes spend up to 20 minutes per call with no resolve.  Direct mail is a personal medium and allows you to get 1 on 1 with customers without being face to face, giving consumers an easy connection to local services. 

Let Paxton seamlessly…